Our Philosophies

Client focus

We seek to develop long term close relationships with our clients, some of whom have been with us for over 20 years! We believe that close relationships enable the development of a thorough understanding of a client's culture, objectives and long term strategies. We’re talking about taking the time and interest to learn about your business so that we can do more than simply “give you the numbers”. We aim to give you direction, based on these numbers. That is what client focus means to us.

Also being a local WA company, your project is designed, managed and reported locally, so you can talk to the personnel involved during all stages of a project.

Actionable Results

Whatever technique is applied, at its heart, market research is about reducing uncertainty in understanding the behaviours, attitudes, opinions and prejudices of people, and developing insights that will assist a company or organisation to become better at what they do. We have the experience to develop the most appropriate research techniques for you. We are able to provide you with clear and reliable results within short time frames, which help you to achieve your corporate objectives, all at affordable costs.


For over 25 years we have always consistently adopted the most efficient tools available, and embraced new technologies. Our project design is driven by this philosophy rather than a need to adhere to a proprietary or “favorite” process or technique. We design each project to fit the task at hand and so exactly meet your individual needs. We adopt new techniques when we are convinced they will produce a better outcome for you as our client.

Understanding People

Our simple goal is to “help our clients understand the people important to them”. Those “important people” could be customers, staff, the general public or any other target group of interest.


Omnibus Research (FlashPoll)

Our quarterly FlashPoll is a very cost effective way to do high quality research for every budget. You can start with just asking one question.

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Quantative Research

Online surveys, Telephone (CATI), Face-to-Face (in-hall, central locations), postal or a combination of all – we are a FULL-SERVICE market research specialist.

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Qualitative Research

We offer a broad range of qualitative research solutions, including Focus Groups, Mini Groups, Triads, In-Depth Interviews, Taste Tests and customised Workshops.

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